At Tierra Viva Hotels, we are committed to protecting your privacy. This privacy policy applies to our website (https://tierravivahoteles.com/). Likewise, it governs our practices of data collection, processing, and use. It also describes your choices regarding the use, access, and correction of your personal information. If you do not agree with the data practices described in this privacy policy, we ask that you do not use the websites or the subscription service. In compliance with Peruvian Law on Protection of Personal Data and its Regulations, we inform you that your personal data will be incorporated and treated exclusively, confidentially, and indefinitely unless you decide and request otherwise, in the databases of HOTELERIA PERUANA SAC., with the only purpose of helping our purpose of providing accommodation services.

• Through the websites we operate (collectively, the "Websites").
• Through the software applications we make available for use on computers or mobile devices (the "Applications").
• Through social media in which we participate (collectively, our "Social Media Profiles").
• Through HTML-formatted email messages that we send.
• When you visit or stay at one of our hotels, or through other offline interactions.
  
  

• Name
• Gender
• Postal address
• Phone number
• Email address
• Credit and debit card numbers or other payment data
• Financial information in certain circumstances
• Date and place of birth
• Nationality, passport, visa, or other government-issued identification data
• Important dates, such as birthdays, anniversaries, and special occasions
• Membership or loyalty program data
• Employer information
• Travel itinerary, travel group, or activity information
• Previous guest stays or interactions, goods and services purchased and special services and requests
• Geolocation information
• Social media account identification, profile photo, and other publicly available data, or data available when linking your social media and loyalty accounts
• In even more special circumstances, we may also collect:
• Data about family members and companions, such as children's names and ages
• Images and video and audio data through: (a) security cameras located in public areas, such as hallways and lobbies of our hotels
• Guest preferences and personalized data such as interests, activities, hobbies, choice of meals and drinks, services and amenities that you recommend or that we learn about during your visit
  
  

• "Online Services." We collect "Personal Information" when you make a reservation, purchase services from our "Websites" or "Applications," communicate or connect with us, post information on social media, register to receive information, participate in a survey, contest or promotion, or even fill out information request forms on different social platforms (e.g., Facebook, LinkedIn, Instagram, among others).
• Visits to hotels and offline interactions. We collect "Personal Information" when you visit our hotels or use services and outlets in them, such as restaurants, concierge/maintenance services, and laundry service. We also collect "Personal Information" when you attend promotional events that we organize or participate in, or when you provide your "Personal Information" to organize an event.
• Customer service centers. We collect "Personal Information" when you make a reservation by phone or communicate with us by email.
• Strategic business partners. We collect "Personal Information" from companies we partner with to provide you with goods, services, and offers based on your experiences at our hotel or that we believe may interest you ("Strategic Business Partners").
• Other sources. We collect "Personal Information" from other sources, such as public databases, joint marketing partners, and other third parties.
• Internet-connected devices. We collect "Personal Information" from internet-connected devices available on our property.
• Physical location and mobile location-based services. We collect "Personal Information" if you download one of our "Applications" or participate in certain programs. We may collect the physical location of your device using, for example, satellite, cell tower, WiFi signals, and other technologies. We will collect this information if you agree to receive our offers and enable the location feature on your mobile device through the "Application" or another program (during your first login or afterward). If you choose to participate in certain programs, the "Application" or another program will continue to collect your location data when you are near a participating hotel until you log out or close the application. In other words, the "Application" or another program will collect this information if they are active in the background unless you use your phone's settings or another device to disable the location feature of the hotel "Application."
  
  

• Providing the services you request, such as making reservations and sending confirmations or pre-arrival messages. Assisting you with meetings, events, and celebrations.
• Giving you more information about the area and the hotel.
• Completing your reservation and stay. For example, processing your payment, ensuring your room is available, and providing you with related customer services.
• Supporting our e-receipt program. When you provide us with an email address when making a reservation, we use that address to send you a copy of your invoice. If you make a reservation for another person using your email address, that person's invoice will also be sent to you via the same means. You can indicate, by speaking with the reception, that you do not wish to receive your invoice by email but rather in printed form. We will use "Personal Information" and other data to manage our contractual relationship with you because we have a legitimate interest in doing so or to fulfill a legal obligation.
• Personalizing the "Services" according to your personal preferences. We use "Personal Information" and other data to personalize the services and enhance your experience when communicating with our call center, visiting one of our hotels, or using the "Online Services" to: o Personalize your experience according to your personal preferences. o Communicate offers tailored to your personal preferences.
• Communicating about goods and services according to your personal preferences. We use "Personal Information" and other data to: o Send you marketing communications, promotions, periodic satisfaction surveys, market research, or quality control surveys.
• Loyalty programs. We use "Personal Information" and other data to: o Offer and manage your participation in our loyalty program. o Send you offers, promotions, and information about your account activities and status. o Evaluate your benefits. o Manage the points earned through co-branded credit cards. o Manage your choices about how to earn and use your points.
• Sweepstakes, activities, events, and promotions. We use "Personal Information" and other data to enable you to participate in sweepstakes, contests, and other promotions, and to administer such activities. Some of these activities have additional rules, which may contain additional information about how we use and disclose your "Personal Information." We suggest that you read these rules carefully.
• Business purposes. We use "Personal Information" and other data for data analysis, audits, security, fraud monitoring and prevention (including using closed-circuit television, access cards, and other security systems), developing new products, enhancing or modifying our "Services," identifying usage trends, determining the effectiveness of our promotional campaigns, and operating and expanding our business activities.